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The model that sustained digital media for two decades: write content, rank on Google, and monetize the traffic is collapsing in real time:
1. Traffic to media brands dropped by 20% - 30% last year (AdExchanger).
2. Zero-click searches now make up nearly 60% of all queries (WSI World) .
3. Forbes, CNN, Business Insider all down over 30% of traffic (The Digital Bloom) to their owned and operated sites.
4. Smaller media brands are shutting down entirely.
Publishers are at a crossroads. Fight a losing battle for clicks that aren't coming back, or fundamentally rethink how content creates value.
Hacking SEO is ineffective. Creating a newsletter isn't enough. Licensing your content to AI companies means adding another platform that disintermediates you from your audience.
What do you do when you are facing an existential crisis? You reinvent yourself.
The legacy publishers who act now can become AI-native media companies, creating stickier 1:1 relationships directly with their audience.
The big players are already racing to build their own AI products on-site:
But what about everyone else? That's why we built Inline.
Inline gives media brands an AI agent for free that lives on their site, answers reader questions using their own content, drives deeper engagement, and monetizes through native ads.
We're already seeing this across Inline AI's partners like OK Magazine, Sole Retriever, and Radar Online with over:
Join the waitlist today.
