What is Gist by ProRata?

Gist (by ProRata) routes your content into a shared answer library across a publisher network and distributes revenue proportionally based on each publisher's contribution to answers.

How is Inline different from Gist?

With Gist, your content helps answer questions across a shared network and revenue is split. With Inline, every conversation stays on your site — every question, every answer, every dollar, and every data point belongs to you.

Does Gist offer direct-sold ad inventory?

No. Gist operates within the ProRata ad network. Inline lets your own ad ops team sell conversation inventory directly, keeping 100% of what your team closes.

Which publishers should use Gist vs Inline?

Gist suits publishers whose strategy is to contribute to and earn from a broader licensed answer ecosystem. Inline suits publishers who want every conversation kept on-site, every data point in-house, and every ad sold to their own relationships.

Compare

Inline vs. Gist: Your conversations, on your site, in your data warehouse.

Gist (ProRata) routes your content into a shared answer library and pays you a share of the network revenue, sized by your contribution to each answer.

Inline keeps every conversation on your site. Every question, every answer, every dollar, and every data point stays with you.

Join Waitlist Book a Demo

	Gist	Inline
Where answers come from	Your content + Gist's wider licensed library	Your content only
Where answers appear	Your site and across the Gist partner network	Your site
Revenue model	50/50 split with ProRata, distributed proportionally across contributing publishers	Your inventory; network fill or direct-sold by your team
First-party data	Not a headline capability	Named product
Ad inventory control	Part of the Gist ad network	100% yours
Integration speed	Days	Under 15 minutes

Conversations as inventory

With Gist, your content helps fill answers across a network. With Inline, every conversation — and every ad inside it — stays yours.

Gist's proportional attribution is a real innovation: when your content helps generate an answer anywhere on the Gist network, you get a share of the revenue scaled to how much you contributed. It's a fair model inside a network economy.

The trade-off is that you're operating inside a network economy. Your content can answer questions on other publishers' sites. The revenue is split. The ad inventory belongs to the network.

Inline takes the opposite position: every conversation happens on your site, every answer uses only your content, and every ad impression is yours to monetize. Let Inline fill via our network, or hand the premium inventory to your direct sales team and keep 100%. You're not splitting revenue — you're selling your own audience.

AI-native publishing starts with questions

Gist sees the question as a queried answer. Inline sees it as your first-party data.

In Gist's model, a reader question can be answered by any combination of content from the network. The question itself is part of the ProRata system, not a first-class data asset you receive.

Every question asked through Inline is yours. It lands in your dashboard, flows to your DMP or CDP, and surfaces in your editorial tools as a content-gap signal. You build a proprietary intent graph over time — the kind of data that powers smarter ad products, sharper audience segments, and a newsroom that ships against real reader demand.

What each team gets

Revenue teams

You own the inventory.

Your sales team can put conversation impressions on a rate card. There's no revenue split with a network.

Audience teams

A dataset only you see.

Your reader questions are a dataset only you see. That turns into better targeting, better segments, and a content calendar shaped by real demand.

Engineering teams

Under-15-minute install.

Inline is under-15-minute install, with a Partner API and mobile SDKs in development for deeper control. See the docs.

Where Gist is strong

Gist's partner network includes some of the biggest names in media, and the proportional attribution model is a genuinely thoughtful answer to “how should AI answers share revenue with the content they're built on?” If your strategy is to contribute to — and earn from — a broader licensed answer ecosystem, Gist is built for that.

Inline exists for publishers who want the opposite: every conversation kept on-site, every data point kept in-house, every ad sold to their own relationships.